National, Regional, and Local Marketing
Dealers benefit from national and regional marketing that distinguishes Marvin as a premier, sophisticated brand using cable and broadcast TV, radio, magazine ads, newspaper inserts and ads and direct mail. National branding efforts in 2007 yielded 342,494,708 gross impressions (the number of times someone viewed Marvin-related ad) reaching approximately 50% of the target market. On regional and local levels, Super Enterprises, together with Marvin, achieved 456,876,598 gross impressions, reaching 97% of the target market.
Super Enterprises Marketing Program
Super Enterprises invites its dealers to create individualized local marketing while taking advantage of powerful group media buys. This turn-key program, administered by Super Enterprises, puts broadcast and cable TV, radio and targeted mailings easily within reach with production fees that represent a fraction of the cost of purchasing outside of the program. Using a simplified menu, select the media options and opportunities that best suit your business and reach the customers you desire while leaving the execution to Super. Participation in the marketing program is determined by the previous year's purchases.
Super Enterprises provides leads collected from Marvin's websites and toll-free phone numbers to our dealers by invitation. Leads pertaining to MTO, Integrity, Infinity, and Marvin Entry Doors are distributed to participating dealers electronically.
Super's marketing team supports builders with strategies and efforts such as marketing services, customized co-branded marketing materials and targeted events. Builder programs are available for qualifying projects and may be eligible for co-op funding.
Trade Show & Event Support
Super's Marketing Department supports your events and trade shows with signage, publicity materials, directory advertisements and advice on literature.
Marketing Ad Kit Support
Marvin provides a convenient website where dealers can access a variety of advertising and marketing materials for all Marvin brands. From print ads to radio scripts to press releases, you'll find customizable materials that leverage Marvin's campaigns and give you professional results. Resources include downloadable photos and marketing collateral for all Marvin brands. Contact Super Enterprises' Marketing Department for technical support including user names and passwords.
See the Programs section for more information.